When Should You Replace Your Car Wrap?

If you already have a high-quality car wrap on your personal or company vehicle, it can be difficult to justify the purchase and installation of a new wrap. While every partial and full-vehicle wrap from Wrap Guys America is designed to deliver lasting durability, image quality, and longevity, they do not last forever. That is why our experts have compiled some information to help you understand when you should replace your car wrap to optimize appeal, durability, and the potential for lead generation.

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3 Reasons to Replace Your Car Wrap

If any of the following situations apply to your vehicle wrap, it may be time to replace it:

1. Your Company Branding Has Changed

If you used a wrapped vehicle to advertise and promote your business, products, or services, you need a wrap that reflects your current brand standards. Most business wraps feature your company name, logo, and other important information. If any of this information changes over time, you will need to replace portions of your wrap to align with these changes and maintain consistency. Inaccurate business information on your wrap can negatively impact your reputation and give potential clients the impression that you are disorganized. While partial wraps are suitable for changes to information and text, a full wrap replacement may be needed if you undergo a full rebrand or change your colors.

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2. Your Wrap Has Faded or Become Damaged

While our high-quality vinyl wraps are highly durable and designed to last, they are not impervious to rips, tears, bubbles, fading, or other forms of damage. Accidents, flying debris, prolonged extreme weather, and improper care are the most common causes of wrap damage. While small tears or bubbles may be difficult to notice at first, they can quickly expand over time. If your wrap is starting to show signs of visible damage, it may be time to replace it. This is especially true for business wraps, as a damaged wrap can have a negative impact on your reputation.

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3. Your Wrap is More Than 5 Years Old

Every vinyl vehicle wrap from Wrap Guys America is designed to last 7-9 years, but you may choose to update your wrap before then for a variety of reasons. Whether you want to try a new look for your personal vehicle or feel like a new advertising approach would be more effective, both are valid reasons to replace your wrap. Changing up a wrap design every 4-5 years is often recommended for businesses as viewers may get used to your old design over time and start to ignore it, reducing the potential for lead generation.

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To learn more about car wrap care or to inquire about replacing your existing wrap, get in touch with the team at Wrap Guys America. We can be reached through our online contact form and will be happy to discuss your car wrap project.